A category, written down
I wroteLMaaS
LMaaS /el-mass/
noun
Local Marketing as a Service
A local business hires one AI marketing director instead of an agency. It builds the plan, runs the system, and reports the only numbers that matter: customers through the door.
The whole thing on one page
Three claims. Two proofs each. If any line stops being true, the category is wrong and I'll say so here.
01
It replaces the agencyA director, not another tool
- Costs a fraction of a retainer
- No homework lands on the owner
02
It delivers customersNot clicks, not reports
- Booked jobs, filled contracts, shop visits
- Repeat purchases and referrals
03
It runs on communityLocal, not an offshore desk
- An ambassador on the ground
- Members refer members
SUM
Marketing you can count, sold at a price a local business can carry, delivered by people in the same city.
Why now, in plain words
The agency was always the middleman.
Nobody hired one for the ideas. You hired one because you needed six people and could afford one — a designer for four hours, a writer for two, someone to build the page. The agency bought hands wholesale and sold them retail, and the spread was the business.
That spread is gone. First drafts, page builds, ad variations, follow-up sequences, the monthly deck nobody read — all of it is now the cheapest thing in the building.
What's left is the plan. Who you're for. What you sell them. What happens first, second, third. What you do the second someone raises their hand.
Almost nobody ever sold that, because a plan is a two-week engagement and hands are a retainer. So the plan got given away on the onboarding call and the invoice went back to counting hours.
LMaaS sells the plan and runs it. That's the whole difference, and it's why it needed a name.
The first one gets built in Austin
A category isn't real until something runs. I'm in Austin to build the first LMaaS engine and put one local business on a public scoreboard — the numbers posted where anyone can check them, good weeks and bad.
Two people make it work, and I'm looking for both.
- BuilderAn engineer who has shipped agent systems — not wrappers. Defined scope, paid work.
- AmbassadorSomeone who fills rooms in their own city and would rather build a community than sell a product.
If you know the person, that's just as useful as being the person.
One rule before a call: read Zero Waste Marketing first. It's the argument this category is built on, and it saves us both the hour it would take me to explain it out loud.
Start here
Read the book, then the brief
The brief takes your website and your monthly sales and shows you what a plan for your specific business actually looks like — your ideal customer, your power offer, and what the next twelve months could hold. It's free, and it's the fastest way to see whether any of this is real.